Working in the file collaboration space for over two years, we spent A LOT  of time getting to know users…first as people, then as users.

Generally: Who are they? What do they do at home? At work? What’s their job role? What does that really mean? What are their daily, weekly, monthly tasks? How does their job role fit in with others? How do they work with their peers? What are their goals, needs, and desires?

Files: How do they create, manage, modify, organize, and find files at home? Using consumer applications? At work? Do they use our collaboration tools? In which ways? Which other file collaboration tools do they use and why? How does it all fit together? Where is the pain and where could things be easier?

After 100’s of hours of research, we created a set of personas. Each persona is a fictional example user comprising sets of characteristics that we’ve found to commonly (but not always) hang together. The five personas cover the range of of common characteristics that we’ve observed and have been a valuable tool, helping to ensure that we design for the needs and desires of all target users and efficiently communicating “why” to stakeholders.

Stay tuned for details of each persona!